Interesting developments. I would have never seen this coming. Hopefully I will still be able to software tune my old 7.3l Bully Dog quit supporting them.
By
SEMA Editors
Bully Dog and SCT Merge
Bully Dog, SCT Holdings
The Bully Dog and SCT merger has resulted in one company dedicated to providing effective software solutions that optimize performance across a large number of vehicle types.
SCT Holdings (SCT) announced the acquisition of Bully Dog, an industry leader in full-featured automotive calibration solutions for the truck aftermarket. The combined company will provide customers with effective software solutions to optimize performance across an unprecedented number of vehicle types.
“Combining the strengths of these two leading companies will expand our vehicle coverage and accelerate our international growth in both the performance and fleet segments,” said Lisa Schule, managing director of GEF, a global investment firm that invested in SCT in 2013. “Bully Dog and SCT’s complimentary software will be a crucial part of new technology advances in vehicles as they become more intelligent, fuel efficient and powerful.”
“There are many synergies between both companies, and our combined performance and fleet customers will see the direct benefits: more products for more vehicles with more features sold in more places in the months to come,” said Rick Trudo, CEO of SCT. “With Bully Dog’s vast vehicle coverage, we can offer our customers calibration solutions for even more vehicle applications.”
According to Bully Dog’s COO, Daryl Klassen, “SCT’s calibrations and custom tuning software are second to none. Merging with SCT will allow us to take advantage of these strengths and take our products to the next level.”
Over the coming months there will be a comprehensive integration for employees, customers and suppliers. New features and products will be rolling out through the course of 2014. Cascadia Capital, a Seattle-based investment bank, acted as the sole financial advisor to Bully Dog in this transaction.
