There are a few decent companies out there.
For price to performance Audio Technix is the best bang for the buck. Murdermat is decent as well.
Secondskin is not even owned by the guy who got it all going. And he (original owner) is a dick on many levels.
B-Quiet is an asphalt based deadener and it will dry out and lose it's ability to reduce vibrations. You want a butyl based deadener.
In order for it to work, it needs a constraining layer (foil) and the butyl. The foil trys to stay rigid, and the butyl shakes with the resonating panel, creating heat instead.
Deadener as stated only reduces vibrations, and does naturally block some sound.
In order to block sound you need closed cell foam ccf and mlv or mass loaded vinyl. Foam in itself does little to block noise, as the wavelengths are so long they pass right through the foam because of low density. The foam is used as a decoupler for the mlv to the deadener. The mlv is heavy at 1 lb/sq ft or even 2 lb per sq/ft. This is the barrier that blocks sound. But it must be decoupled from the deadener so it does not resonate either.